Alaska Cruise Quotes Case Study

Alaska Tour & Travel

Need:

Let customers shop for Alaska cruises, 24/7.

Solution:

A cool, interactive web site where you can narrow your list of perfect cruises, and easily ask for a quote.

Technologies used:

ASP.NET, SQL Server

Alaska Cruise Quotes chose J Street to build a new web site for customers to search for cruises and submit information request forms. The new site was an immediate success, resulting in thousands of new inquiries that increased sales conversions.

Alaska1
The first page of the Alaska Cruise Quotes site highlights the dynamic “Find a Cruise” feature that J Street developed.
Alaska2
Here’s a great example of how a simple use of Ajax (Asynchronous JavaScript and XML) can really make a page more usable and friendly. We dynamically generate the headings and criteria values from the SQL Server database. Then as the visitor clicks the criteria they’re interested in, the result count changes instantly to reflect their choices. This eliminates the need to load a whole different page of results just to determine that the result count is higher or lower than desired. It’s friendlier for the visitor and less burden on the server.
Alaska3
From the results page, the visitor can sort the list and click on details about the cruise line, route, departure city, etc. When they select the cruise they would like to receive a quote for, they click the Quote link.
Alaska4
The quote page is easy to complete, especially since the cruise information is automatically carried forward from the search results page. The quote data is stored in the SQL Server database, ready for customer service agents to work on.