Can You Take Yes for an Answer?
Working with hundreds of potential clients over the years, I’ve learned that reaching an agreement requires both timing and confidence. When a conversation is going well, you must recognize it and lead the client to the next steps without over-explaining. Once the client says “yes”, it’s essential to take that answer and move forward rather than offer more reassurance when it isn’t needed. A specific example is references. Sure, we have a bunch of them – but we don’t offer them when the answer is already yes!